What is Karma?
Karma is Reddit's cumulative reputation score, split into post karma (earned when your submissions are upvoted) and comment karma (earned when your replies are upvoted). It is not a direct measure of influence — a single viral post can inflate it overnight — but it does function as a gatekeeping signal. Many subreddits enforce minimum karma thresholds (e.g., 50 or 100 comment karma) before allowing new accounts to post or comment, a spam-prevention measure called account aging. Karma resets to 0 on a deleted account and cannot be transferred.
Why it matters for Reddit marketing
For marketers, karma is the cost of entry to high-value subreddits. An account with less than ~50 comment karma will be silently blocked by AutoModerator in most active communities, meaning your posts vanish without notification. Building karma organically — through genuine participation in lower-stakes subreddits first — is a prerequisite to any sustainable Reddit marketing strategy.
How RedditGrow helps
RedditGrow's warm-up system automatically tracks karma accumulation across connected Reddit accounts and stages posting activity so accounts meet subreddit thresholds before being asked to promote anything. The dashboard surfaces karma per account alongside each account's posting eligibility.