What is Old Reddit vs New Reddit?
Old Reddit (old.reddit.com) is the original text-dense interface built on the 2005 codebase, featuring inline vote buttons, a compact layout, and limited media. New Reddit (reddit.com) is the redesigned interface launched in 2018 with card-based layouts, inline image/video previews, a modern sidebar, and chat features. Reddit's internal data suggests approximately 30–40% of desktop users actively prefer old.reddit.com. The two interfaces render the same content differently: markdown formatting that looks clean on old Reddit can look misaligned on new Reddit, and inline images only preview natively on new Reddit.
Why it matters for Reddit marketing
Content formatting needs to work across both interfaces to reach the full subreddit audience. A post heavy on markdown headers and formatting that looks polished on new Reddit may read fine on old Reddit but reveals the 'effort to appear helpful' that old Reddit users have learned to associate with promotional content. Community culture often splits by interface preference — old Reddit users tend to be longer-tenure, higher-karma accounts who are more skeptical of polished promotional formatting.
How RedditGrow helps
RedditGrow generates responses in plain, readable prose with minimal markdown — a format that renders well on both interfaces and reads authentically rather than as formatted marketing copy.