Generative Engine Optimization
How to get cited by AI
AI assistants answer questions by citing sources. Here is how each major engine selects what it cites — and a concrete checklist to get your brand referenced in every one.
ChatGPT
Get your brand referenced in ChatGPT answers.
OpenAIReddit: High
Perplexity
Rank as a cited source in Perplexity answers.
Perplexity AIReddit: Very high (~47%)
Claude
Improve your odds of being referenced by Claude.
AnthropicReddit: High
Google Gemini
Be the source Gemini draws on.
GoogleReddit: High (via Google index)
Microsoft Copilot
Get referenced in Copilot's Bing-powered answers.
MicrosoftReddit: Moderate–High
Google AI Overviews
Be a cited source in the answer above the links.
GoogleReddit: High (82% of page ones include Reddit)