Short answer: Reddit's advertising business grew 64% year over year to $762 million in the second quarter of 2026, and a median click costs about $1.25 according to the most recent third-party benchmark we found (Stackmatix, September 3, 2026). That benchmark is not audited. Reddit publishes revenue and campaign-performance claims, but no official CPC or CPM benchmark, so every cost number below is labeled with who reported it and how much weight it can carry.
This page is a hub for the numbers. For the decision itself, read Are Reddit Ads worth it, which compares paid and organic.
Key takeaways
- Reddit reported $762 million of advertising revenue in Q2 2026, up 64% year over year (Reddit, July 30, 2026).
- Full-year 2025 advertising revenue was about $2.1 billion, up 74% (Reddit, February 5, 2026).
- Median Reddit CPC: $1.25. Median Reddit CPM: $6.50 (Stackmatix, September 3, 2026). Third-party data, no disclosed sample size.
- Reddit's median CPM is about half of Meta's ($6.50 against $12.00) and about a fifth of LinkedIn's ($35.00) in the same benchmark.
- The minimum cited by Stackmatix is $5 per day for standard campaigns. FeedHeat, citing Recho, puts a realistic test at $500 to $1,500 in total.
- No audited Reddit Ads benchmark exists, so treat every cost figure as a planning range, not a promise.
Reddit's own advertising numbers
Reddit's advertising revenue was $762 million in the second quarter of 2026, up 64% year over year (Reddit Q2 2026 earnings release, July 30, 2026). Total revenue was $805 million, up 61%, and "other revenue" was $43 million, up 24%.
Management attributed the ad growth to higher pricing and more ad impressions (Reddit Q2 2026 shareholder letter). The company did not disclose total advertiser counts or the size of the pricing and impression changes.
| Metric | Value | Source and date |
|---|---|---|
| Advertising revenue, Q2 2026 | $762 million, up 64% | Reddit earnings release, July 30, 2026 |
| Total revenue, Q2 2026 | $805 million, up 61% | Reddit earnings release, July 30, 2026 |
| Advertising revenue, full-year 2025 | About $2.1 billion, up 74% | Reddit earnings release, February 5, 2026 |
| Advertising revenue, Q4 2025 | $690 million, up 75% | Reddit earnings release, February 5, 2026 |
| Total revenue, full-year 2025 | $2,202.5 million, up 69% | Reddit earnings release, February 5, 2026 |
| Daily active uniques, Q2 2026 | 130.3 million, up 18% | Reddit earnings release, July 30, 2026 |
| Weekly active uniques, Q2 2026 | 514.6 million, up 24% | Reddit earnings release, July 30, 2026 |
| Average revenue per unique, Q2 2026 | $6.18 globally, up 36% | Reddit earnings release, July 30, 2026 |
| Average revenue per unique, Q2 2026, U.S. | $11.85, up 51% | Reddit earnings release, July 30, 2026 |
| Average revenue per unique, Q2 2026, international | $2.26, up 31% | Reddit earnings release, July 30, 2026 |
| Q3 2026 revenue guidance | $860 million to $870 million | Reddit earnings release, July 30, 2026 |
Why this matters to a buyer: ARPU in the U.S. ($11.85) is more than five times the international figure ($2.26). ARPU is Reddit's revenue per user, not the price an advertiser pays, but it shows where Reddit earns most of its ad money. The same letter says daily active uniques grew faster internationally (up 28%) than in the U.S. (up 6%).
Sources: Reddit Q2 2026 earnings release (SEC), Reddit Q2 2026 shareholder letter (SEC), Reddit Q4 2025 earnings release (SEC).
What Reddit Ads cost
Reddit sells ads through an auction, and the figures below are medians and ranges reported by third parties in 2026.
| Metric | Low | Median | High | Source and date |
|---|---|---|---|---|
| CPC | $0.50 | $1.25 | $3.50 | Stackmatix, September 3, 2026 |
| CPM | $3.00 | $6.50 | $12.00 | Stackmatix, September 3, 2026 |
| CPC, roundup of sources | $0.50 | $1.25 to $1.85 | $4.00 | FeedHeat (updated July 7, 2026), citing Stackmatix |
| CPM, roundup of sources | $3.00 | About $6.50 | $15.00 | FeedHeat (updated July 7, 2026), citing Stackmatix and Recho (January 2026) |
Two more points from the same sources:
- Stackmatix describes a "good" Reddit CPC for consideration and traffic campaigns as $0.75 to $2.00.
- Stackmatix reports CPC increases of 15% to 20% year over year on the most popular advertiser subreddits, and CPMs on communities of 50,000 to 200,000 members running 30% to 50% below the platform median. Both are Stackmatix observations without a disclosed sample.
Our own Are Reddit Ads worth it article quotes a different typical CPC range ($0.30 to $1.85) from August 2026. The two ranges overlap but are not identical, so use the sources above as the reference.
Sources: Stackmatix, Reddit Ads CPC and CPM benchmarks, FeedHeat, Reddit Ads cost.
Reddit against other ad platforms
The same Stackmatix benchmark (September 3, 2026) compares median costs across platforms:
| Platform | Median CPC | Median CPM |
|---|---|---|
| $1.25 | $6.50 | |
| Meta (Facebook and Instagram) | $1.40 | $12.00 |
| TikTok | $1.00 | $8.00 |
| Google Display | $0.80 | $8.00 |
| Google Search | $4.50 | Not reported |
| $7.50 | $35.00 |
Stackmatix summarizes it as Reddit CPCs 40% to 80% lower than LinkedIn, 50% to 70% lower than Google Search, roughly even with Meta on CPC, and Reddit CPMs 40% to 50% below Meta.
Read this the right way round. A low CPC says what a click costs, not what a customer costs. The same article's case study (one B2B developer-tools company, 90 days) reports a Reddit CPC of $1.85 against $9.50 on LinkedIn and a cost per marketing-qualified lead of $72 against $185. That is a single anonymized case, not a sample.
For a decision about where to spend, see Reddit vs cold email for B2B.
Cost by industry
Benly published 2026 averages by vertical (first published January 26, 2026, updated March 24, 2026). It does not describe its data source or sample size.
| Industry | Average CPC | Average CPM | Average cost per lead |
|---|---|---|---|
| SaaS and software | $2.00 | $10.00 | $50 to $120 |
| Developer tools | $1.80 | $9.00 | $40 to $100 |
| Financial services | $2.50 | $12.00 | $60 to $150 |
| Education | $1.50 | $7.00 | $30 to $80 |
| Consumer tech | $1.20 | $6.00 | $25 to $60 |
| Health and fitness | $1.10 | $5.50 | $20 to $45 |
| E-commerce (general) | $1.00 | $5.00 | $20 to $50 |
| Gaming | $0.80 | $4.00 | $15 to $35 |
Benly's SaaS CPC of $2.00 sits above the all-industry median of $1.25 from Stackmatix. If you sell software, plan on the upper half of the range, not the median.
Benly also states that cost per lead "varies dramatically" with offer quality, landing page conversion and how you define a qualified lead, so do not compare these ranges across advertisers.
Source: Benly, Reddit Ads cost benchmarks.
Minimum budgets
A third-party guide lists two floors. We could not open Reddit's own help pages to confirm them.
- Standard campaigns: a minimum daily budget of $5 (Stackmatix, March 9, 2026). Stackmatix does not say whether the $5 applies per campaign or per ad group.
- Max campaigns: a minimum daily budget of $20 and a minimum lifetime budget of $620 (Stackmatix, March 9, 2026). Reddit's Q2 2026 shareholder letter says Max campaigns were made generally available.
Practitioner guidance is much higher than the floor. A FeedHeat roundup cites $500 to $1,500 total ($50 to $100 per day) as a realistic test budget, attributed to Recho. That is a recommendation, not a Reddit requirement.
For the math on what that spend buys, use the Reddit ROI calculator.
Performance claims from Reddit
In its Q2 2026 shareholder letter, Reddit reported these year-over-year machine-learning results. They are Reddit's own claims, not independent measurement:
- Click-through rates in the middle of the funnel rose over 40% year over year.
- Cost per action in the lower funnel fell 22%.
- Six-second engaged video view-through rates rose 130%, and completion rates rose 71%.
The letter also quotes advertiser results, including Wise reporting 8% more app sign-up events and 7% lower cost per install, a TransUnion study showing over 2x incremental return on ad spend for retail advertisers, and an average 7x return on ad spend for retail advertisers in EMEA (from a Reddit-commissioned study).
These are company-reported figures about specific products and segments. They do not predict what a small B2B SaaS account will see.
Source: Reddit Q2 2026 shareholder letter (SEC).
How reliable are these numbers
Be skeptical of any single Reddit CPC.
- No audited benchmark. FeedHeat states that it found no Reddit ads benchmark report with published methodology in 2026. We found the same.
- Aggregated campaign data. The Stackmatix and Recho figures are described as aggregated campaigns, with no sample size or date range in the pages we read.
- Secondary sources. Most cost figures here come from articles that cite other articles (FeedHeat cites Stackmatix and Recho). Check the original before you quote a figure.
- Auction pricing moves. Reddit says ad revenue growth came from both pricing and impressions, so a 2026 median can age quickly.
The practical use of this page: build a budget range from the ranges above, then replace it with your own account data once you have run a test.
Organic Reddit costs time instead of media spend. Before you open an ad account, read how to advertise on Reddit for free and the Reddit marketing strategy for SaaS. RedditGrow's Growth plan is $19 per month, and the Founder Pack is $79 one-time. Both are tools for the organic route, where a human approves every reply.
Methodology and sources
Last updated October 22, 2026. We checked every figure against the pages linked below on that date. Where a number comes from a secondary roundup, the table says so.
- Reddit earnings releases and shareholder letter, via SEC EDGAR: Q2 2026 release, Q2 2026 shareholder letter, Q4 and full-year 2025 release.
- Stackmatix, Reddit Ads CPC and CPM benchmarks (September 3, 2026) and Reddit Ads minimum spend (March 9, 2026).
- FeedHeat, Reddit Ads cost, a roundup that cites Stackmatix and Recho.
- Benly, Reddit Ads cost benchmarks (updated March 24, 2026).
Limits: we could not open Reddit's own Ads Help Center pages (they returned errors when we tried), so budget minimums are quoted from third-party guides. The Q2 2026 call date (July 30, 2026) is from the shareholder letter. We did not run any campaigns, and this page uses no RedditGrow customer data. We update it when new quarterly results or benchmark reports come out.
Frequently asked questions
What is the average CPC on Reddit Ads in 2026?
There is no audited average. Stackmatix reported a median Reddit CPC of $1.25 in a September 3, 2026 article, with a range of $0.50 to $3.50. A FeedHeat roundup (updated July 7, 2026) gives a typical range of $0.50 to $4.00. Treat these as directional, because neither publishes a sample size.
What is the average CPM on Reddit Ads in 2026?
Stackmatix reported a median Reddit CPM of $6.50, within a range of $3.00 to $12.00 (September 3, 2026). Benly, which publishes Reddit Ads cost guides, lists higher averages by vertical, for example $10.00 for SaaS and software (updated March 24, 2026).
How much did Reddit make from advertising?
Reddit reported $762 million of advertising revenue in the second quarter of 2026, up 64% year over year, and about $2.1 billion for full-year 2025, up 74% (earnings releases of July 30, 2026 and February 5, 2026).
Is Reddit cheaper than Meta, LinkedIn and Google Ads?
Per Stackmatix's September 3, 2026 benchmarks, Reddit's median CPC of $1.25 is slightly below Meta at $1.40, well below Google Search at $4.50 and far below LinkedIn at $7.50. Reddit's median CPM of $6.50 is about half of Meta's $12.00.
What is the minimum budget for Reddit Ads?
A third-party guide (Stackmatix, March 9, 2026) cites a $5 per day minimum for standard campaigns and $20 per day plus $620 lifetime for Max campaigns. It does not say whether the $5 applies per campaign or per ad group, and we could not open Reddit's help pages to confirm, so check the Reddit Ads dashboard before you plan a budget.
Is there an official Reddit Ads benchmark report?
Not one we could find with published methodology. Reddit publishes revenue and performance claims in its earnings materials, but the CPC and CPM benchmarks you see in articles come from third-party publishers and software vendors, without disclosed sample sizes.